The expansion of choice has become an explosion of choice. Sheena Iyengar choiceexpansionexplosion Change image and share on social
When I was very young, my background as a Sikh-American made me aware of the tensions that underlie choice. Sheena Iyengar americanawarebackground Change image and share on social
What leads us astray is confusing more choices with more control. Because it is not clear that the more choices you have the more in control you feel. We have more choices than we've ever had before. Sheena Iyengar astraychoiceclear Change image and share on social
When companies try to guess what consumers want, they essentially make the choice for consumers. Sheena Iyengar choicecompanyconsumer Change image and share on social
As we get older, we get better at choosing in ways that will make us happy. We do a better job at picking activities that make us happy, and at spending time with people who make us happy. We're also better at letting things go. Sheena Iyengar activitychoosehappy share on social
Choosing is a creative process, one through which we construct our environment, our lives, ourselves. Sheena Iyengar chooseconstructcreative Change image and share on social
I could wear makeup today, and one person would say it looks bland, another would say it looks fake, and another might tell me I look really natural. Everyone is convinced their opinion is the truth, and that's what I struggle against. Sheena Iyengar blandconvincefake share on social
Balancing hopes, desires and an appreciating of the possibilities with a clear-eyed assessment of the limitations: that is the art of choosing. Sheena Iyengar appreciateartassessment Change image and share on social
There are times when the presence of more choices can make us choose things that are not good for us. For me the clearest example is that the more retirement fund options a person has, the less likely they are to save for their old age. Sheena Iyengar agechoicechoose share on social
Knowledge should be a public good, and I want my ideas to have as much exposure as possible. Sheena Iyengar exposuregoodidea Change image and share on social
